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Step
1 –
Open the Background
Open
a photo with a bread slice and if it is not toasted (it is
recommended not to be toasted) .
Go
to Image - Adjustments - Color balance and do the following settings.
Shadows:
30;0;-15 Midtones: 45;0;0 Highlights:20;0;-10
You
can make another settings it depends on how is your bread looking.
Now
duplicate this layer .
Step
2 –
Add your Logo
Draw
a logo or choose Custom shape tool and choose a shape from the list.
I choose Hedere 2. For this shape you need to go to Blending Options
and for Stroke set 2 px and color brawn.

Step
3 – Add Toasted Effect
Now
merge the 2 layers , the one with the shape and the Copy of the
bread. With the Magic wand tool select the Hedera shape and delete
its content.
NOW
it is time for a little inspiration…take the Burn Tool and
brush 15, range: shadows, exposure: 10% and start burning the lines
of the Hederea shape. Do this many times until it starts looking like
toasted bread. Remember that the toasted bread it is not equal so you
burn in some places more in some places less. Go to the other
bread layer and burn a little…you can also dodge the both
layers to create contrast areas like i did…
Now
as you can see we have a nice hedera logo on the bread but its shape
is too obvious like it was drawn not toasted. So go to Filter -
Liquify - and with the Forward Warp Tool , brush size 7 , go up and
down making the hedera shape not so obvious.

Step
4 – The Background
Now
the final touch. As you can see the cropping is not perfect so adjust
this aspect with a round shape Eraser Tool .
Use
the same technique presented in the previous steps to write your name
website , company , etc Add a
nice background , add also a horizontal surface like a table or
something. Use black color.
Than
you can duplicate the bread , flip it horizontally and lower the
opacity ... it will give a nice reflection on the dark surface.
Photoshop
Toasted Bread Effect

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